Unlocking Organic Growth: Joanna Bacchus on Authentic Wellness Marketing
- Evan J. Cholfin
- Nov 20
- 2 min read
Reinventing the Main Ways of Wellness
By Evan J. Cholfin
In today’s fast-paced digital world, standing out in the wellness industry can be challenging. Joanna Bacchus, founder of BIOSTRIPS, joins A Healthier, Happier You to share how her brand is growing organically by embracing authenticity and leveraging emerging platforms like Pinterest and Flip.
Joanna reveals that Pinterest’s strong buyer intent has made it a powerful channel for BIOSTRIPS’ organic sales.
Meanwhile, Flip, a newer app gaining momentum, is helping the brand reach new customers through genuine brand videos, all without spending on ads.
This approach underscores a larger trend in wellness marketing: consumers crave real connections and transparency.
Throughout the episode, Joanna dives into several key topics, including:
Her personal journey and inspiration behind creating BIOSTRIPS
The innovative oral strip technology that sets BIOSTRIPS apart
Challenges in educating consumers about new supplement formats
The vital role of transparency in the supplement industry
Marketing strategies centered on authenticity and organic growth
How platforms like Pinterest and Flip are driving sales without paid ads
Understanding and reaching target audiences effectively
The role of biohacking, herbs, and adaptogens in modern wellness
Future goals and growth plans for the BIOSTRIPS brand
By focusing on authentic content and innovative strategies, BIOSTRIPS is not just selling supplements but building trust and lasting relationships with health-conscious consumers.
If you’re looking for inspiration on how to grow your wellness brand authentically, this episode with Joanna Bacchus is a must-listen.
Listen to the full episode on A Healthier, Happier You and discover how genuine marketing is transforming the wellness landscape.
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