Designing Joy: The Experience of Holiday World with Ashley Blankenbaker
- Evan J. Cholfin
- Sep 18
- 1 min read
Creating Timeless Family Memories Through Thoughtful Design and Authentic Connection
By Evan J. Cholfin
Holiday World and Splashin’ Safari have been bringing smiles to families since 1946, evolving from the original Santa Claus Land into a beloved destination focused on more than just rides; it’s about creating meaningful, multi-generational experiences.
In this episode of A Healthier, Happier You, I talk with Ashley Blankenbaker, Director of Marketing at Holiday World and Splashin' Safari, about how the park’s unique approach sets it apart in a competitive market. From free unlimited soft drinks and sunscreen to marketing that targets dads and encourages genuine family connection without relying on apps, Holiday World crafts every detail to make guests feel welcomed and cared for.
We dive into topics like:
🎢 The park’s evolution and commitment to family-first attractions
🚫 Why limiting technology enhances guest experience
📊 Strategic marketing tactics, including influencer partnerships and radio campaigns
🎯 How Holiday World targets new audiences while maintaining its core values
🌟 The challenges and rewards of putting guest experience front and center
Whether you’re curious about theme park marketing, family entertainment trends, or just want to learn how to build loyalty through authentic experiences, this conversation delivers valuable insights.
Genuine connection and thoughtful experiences make all the difference.
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