Heritage Meets Modern Marketing: The Mario Badescu Story with Megan Picurro
- Evan J. Cholfin
- Sep 25
- 1 min read
Honoring Skincare Heritage While Leading Tomorrow’s Trends
By Evan J. Cholfin
What if a brand known for decades of trusted skincare could stay true to its roots while leading the charge in modern marketing?
In this episode of A Healthier, Happier You, I sit down with Megan Picurro, Director of Marketing at Mario Badescu, to dive into how the iconic brand balances its heritage with innovation. From leveraging community voices to navigating digital demands and regulatory hurdles, Mario Badescu is redefining what it means to evolve without losing authenticity.
Megan shares insights on:
🌿 How company marketing influences and fuels genuine community connections
📲 The growing importance of digital and video content in skincare marketing
🌍 Exploring exciting growth opportunities in travel retail
🎨 Keeping simple packaging relevant in a flashy market
💬 Using real customer voices to build trust and engagement
This episode offers a rare look at how a beloved skincare brand adapts to today’s fast-paced market while keeping its loyal fans front and center.
Because sometimes, honoring your past is the best way to lead your future.
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