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ABOUT

We are a full-service production and management company with creative capabilities dedicated to bringing the visions of writers, filmmakers, IP holders, ad agencies, and brands to life.

LUXHAMMER was founded on the idea that, to make any filmed entertainment that's truly memorable, it needs two things: spectacle - what gets people to watch, and truth - tapping into something about who we are as human beings, that's explored through the characters and the choices they face. LUX represents truth and HAMMER represents spectacle.

It takes a strong producer to protect the core essence of the story from the inception of an idea to the final product, and we pride ourselves in working with creatives and companies around the world to ensure these stories will resonate with global audiences and endure for ages.

our ceo

Evan J. Cholfin, CEO & Founder of LUXHAMMER, creates and produces unforgettable film, TV, and branded entertainment that helps brands make powerful and lasting connections with their audiences, reaching over a billion people.

Spending the last two decades developing, packaging, selling, and producing film & TV, Evan has worked on beloved projects including the Academy Award-nominated films The Irishman, The Girl With the Dragon Tattoo (Sony), and Moneyball, as well as the Emmy-winning series The Night Of (HBO). An avid genre fan, some of his more recent projects include film and TV adaptations of SEGA video games where he partnered with top-tier filmmakers.

In the branded world, Evan produced “The Rise of SuperMouth” for oral health care company SuperMouth with a reach of over one billion unique visitors monthly across media, “Two Bellmen” for JW Marriott which garnered nearly 250 million impressions globally ($34M earned media value), and “Overachieving H2O” for Essentia Water which led to the brand becoming the fastest-growing water company worldwide. His work with Mattel and Barbie, including “Inspiring Women,” featured female hero dolls such as Frida Kahlo and Amelia Earhart, and the brand saw a lift in sales YOY. Evan's creative direction on Japan Airlines “#PEACEOnEarth” led to the creation of the world’s largest artwork that spanned across 19 cities and six continents.

Evan has been featured in over 3,000 publications including Variety, Deadline, The Hollywood Reporter, IGN, Yahoo Finance, and Adweek, for his film, television, and branded entertainment work.

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Our Happy Clients

"Evan and his team made such great original content pieces for my artists at Warner Records. Not only are they talented, but a pleasure to work with."

Akila Robinson, VP, Creative Services WARNER RECORDS

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