Ageless Innovation: A Conversation with Lancer Skincare CEO Marc Kravets
- Evan J. Cholfin
- 12 minutes ago
- 4 min read
Shaping Skincare’s Future with Purpose
By Evan J. Cholfin
What Does It Really Take to Stay Relevant in a Crowded Skincare Market?
The beauty world moves fast. But real innovation? That takes time, intention, and a deep understanding of what consumers actually need.
What would happen if you grab the wrong site or information for the high-powered skincare you have? Where will you go from there?
In the latest episode of A Healthier, Happier You, I sit down with Marc Kravets, CEO of Lancer Skincare, to explore how a legacy brand with clinical roots continues to lead the conversation around anti-aging, tech-powered skincare, and product integrity.
Marc and I dive into:
🧪 Why chasing trends can hurt product development
📊 How real-time feedback drives better launches
🛍️ The evolution of e-commerce and what consumers now expect
🧬 What’s next in skincare—from exosomes to smarter delivery systems
🌎 Why purpose and patience still matter in a saturated market
The Evolution of Skincare: More Than Just Skin Deep
For years, skincare brands have chased trends, ingredient fads, celebrity partnerships, and viral routines. But longevity in this space takes more than buzz.
In an industry where trends come and go overnight, it’s tempting for brands to jump on every wave. But as Marc Kravets explains, not every wave is worth riding.
At Lancer Skincare, the focus isn’t on being first; it’s on being right.
✅ Product development takes time, and trend-chasing can lead to misfires if the market shifts before you’re ready.
✅ Staying true to your core mission (like anti-aging and hyperpigmentation solutions) builds long-term trust with customers.
✅ Innovation still matters, but it has to be meaningful, not just flashy.
Marc emphasizes that success comes from understanding your competitive edge and sticking with it. While the world races for viral hits, Lancer is focused on what really works: clinically backed results, consistent innovation, and delivering what customers truly need.
This measured, strategic approach has helped them expand globally without compromising brand integrity.
Innovation in Skincare Isn’t Just Scientific—It’s Strategic
In today’s skincare market, innovation often gets reduced to ingredients. But as Marc puts it, strategy matters just as much.
At Lancer, innovation is about more than what’s in the bottle. It’s about understanding:
👍 What customers are actually asking for (hint: it’s not just hyaluronic acid and peptides)
🛍️ How to make the buying experience seamless, from packaging to education
🤝 How product families work together to create routines that deliver long-term results
This philosophy has kept Lancer Skincare not only relevant—but respected—through decades of change and in this fast-moving environment, skincare help is a building necessity to all.
Why Smart Product Strategy Wins Over Trend Chasing
In skincare, it’s tempting to sprint after every new ingredient trend or TikTok-fueled craze. But as Marc Kravets points out, real brand growth happens when you lead with purpose, not panic.
At Lancer Skincare, product development is more like a marathon than a sprint. Every new launch is part of a thoughtful, long-term pipeline, not a reaction to fleeting hype.
✅ Trends move fast, but clinical product development takes time
✅ Innovation must align with brand values, not just market buzz
✅ Success comes from layering new ideas onto proven formulas
Take Gravity Defying Moisturizer, one of Lancer’s most successful launches to date. It wasn’t just another anti-aging cream—it was a strategic build on a trusted foundation. The follow-up, Gravity Defying Eye Cream, extended that success without diluting the brand's mission.
Marc explains that a well-planned pipeline allows for both flexibility and focus. It’s not about pumping out products—it’s about knowing when to scale, when to listen, and when to lead.
The takeaway? Strategy isn’t just for big-picture planning—it’s what makes your next product launch actually matter.
Scaling Global—Without Losing the Soul of the Brand
International expansion might sound glamorous—but for legacy skincare brands, it’s a balancing act between growth and staying grounded in what made you trusted in the first place.
Marc Kravets makes it clear: global reach only works when you preserve brand integrity. At Lancer Skincare, that means:
✅ Staying loyal to clinical standards and product efficacy
✅ Educating new markets instead of just selling to them
✅ Choosing partners and retailers who align with your mission
Rather than diluting its identity to fit international trends, Lancer focuses on translating its value—anti-aging innovation, luxury skincare science, and customer trust—into every new territory it enters.
This patient, deliberate strategy has helped Lancer thrive in competitive global markets while keeping its reputation intact. For Marc, it's not about being everywhere—it’s about being in the right places, with the right message.
Listen to the Full Episode
From trend fatigue to tech breakthroughs, brand-building to global growth—this episode is packed with perspective for founders, marketers, and skincare lovers alike.
🎧 Listen now: Podcast Audio
📽️Watch the full interview: Podcast Video
The future of beauty is independent, innovative, and filled with opportunity—are you ready for it?
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