Polishing the Pet Care World: A Chat with ScentHound's Tony Nicholson
- Evan J. Cholfin
- 4 days ago
- 1 min read
Restructuring Pet Care with Membership Innovation, Data, and Strategic Growth
By Evan J. Cholfin

What if dog grooming could be more than a one-off visit? What if it became a health check, a lifestyle, and a community experience?
In this episode of A Healthier, Happier You, I talk with Tony Nicholson, VP of Franchise Development at ScentHound, a game-changing company that’s rethinking dog grooming through a membership-based model designed to elevate pet care nationwide. Their “scent check” system not only grooms but also promotes regular health monitoring for dogs, setting a new industry standard.
Tony shares the challenges and opportunities in franchise growth, why picking the right franchisees, often “corporate refugees,” matters, and how data and AI are turning pet care into a smarter, more scalable business.
We dig into topics like:
🐾 How ScentHound’s membership model disrupts traditional grooming and builds loyalty
📊 Why “data is the new gold” for personalized pet care and operational efficiency
🌟 The importance of being “picky and choosy” in selecting franchise candidates
🚀 Growth ambitions in a $150 billion pet care market that’s only getting bigger
🤖 The role AI will play in transforming franchise support and customer experience
This episode is packed with fresh perspectives on innovation, technology, and thoughtful expansion in the booming pet care space.
Whether you’re a franchise developer, pet industry professional, or just love dogs and new ideas, this conversation will leave you inspired and informed.
Let’s rethink how we care for our furry friends.
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