The Ideal Caregiving Coordination Plot: A Chat with Mellie CEO Zvika Goldstein
- Evan J. Cholfin
- Jul 17
- 3 min read
Familiarizing with the Caregiving Method
By Evan J. Cholfin
How To Generalize the Support for the Modern Caregiver?
Caregiving today is a silent crisis within itself, where millions of family members are stepping up to care for loved ones with little training, few resources, and often no roadmap. It's a role filled with compassion, but also stress, cost, and uncertainty.
What is the right method to care for a loved one? How do you find the right information to get the right treatment for someone in need?
In the latest episode of A Healthier, Happier You, I sit down with Zvika Goldstein, CEO of Mellie, to explore how his company is building smarter systems for care coordination, while keeping caregivers at the center of hospitality.
Zvika and I dive into:
🧠 The emotional and financial toll on family caregivers
💡 Why care planning must be deeply interconnected
📱 How Mellie blends AI with human connection
📊 The role of employers and health plans in supporting caregivers
📢 Why telling the caregiving story is key to real adoption
Caregiving's Breaking Point, and the Need for Smarter Systems
The overarching consensus is that family caregivers spend, on average, $7500 out of pocket every year. That's not a small number; it's a major financial burden that few talk about, and even fewer are equipped to solve.
Zvika Goldstein has lived this experience firsthand. That's why Mellie isn't just building tools, it's building a full ecosystem to support caregivers in the day-to-day grind of appointments, medication tracking, and care decisions.
Financial support isn't fully solved, but Mellie is working toward it
Emotional burnout among caregivers needs more focus
Too many platforms ignore the caregiver's needs entirely
Zvika believes it's time to stop treating caregivers as an afterthought and start building real-life solutions around them, even if it's from scratch.
Technology Is Only as Good as the People Behind It
Care tech has exploded in recent years, but it often misses the mark. Many platforms rely on automation, chatbots, and impersonal solutions.
Mellie takes a different approach.
As Zvika explains, AI and machine learning are leveraged quietly, not to replace the working people, but to make human care more scalable and connected. Whether it's care plans, task tracking, or resource matching, Mellie ensures that a real human is always in reach when caregivers need support.
Every tool connects back to the caregiver's real-world needs
AI is integrated behind the scenes, never a replacement for people
The platform is built to be end-to-end, not piecemeal
The goal? Not to impress with shiny tech or fully rely on the incoming technology, but embrace it and deliver calm in the chaos of caregiving.
Why Telling the Story of Caregivers Matters
Every idea and every action has a story behind it. But one of the biggest challenges Mellie faces isn't product development or storytelling, it's communication.
Zvika puts it simply: tech can only help if caregivers know it exists. While other companies focus on patients or clinical workflows, Mellie is focused on the caregiver's story, and that story is still largely untold.
📢 The wider world doesn’t fully understand the caregiver journey
🧩 Care coordination is fragmented and often overwhelming
🏥 Employers and health plans must step up to be true partners
Zvika's mission isn't just to build the tools, it's to advocate for caregivers as a vital part of the healthcare ecosystem that's growing in today's fast marketplace.
Spanning the Mission With a Vision
As Mellie grows, the team is staying laser-focused on the foundation: supporting the human at the heart of care.
Zvika is ensuring that there will be no loss of hope when providing someone with the right caregiver. There won't be any drawbacks even for the little guy.
This means:
Partnering with employers who want to offer real caregiver benefits
Helping health plans engage families, not just patients
Scaling carefully, with service quality at the core
Zvika seeks out for the company to not just represent success about adoption, but it's about the impact. If caregivers feel more supported, more equipped, and less alone, then Millie is getting the job done.
Listen to the Full Episode
This episode offers a grounded, honest look at the realities caregivers face—and how forward-thinking tech can finally meet them where they are. Whether you're building in digital health, navigating care for a loved one, or just curious about what the next phase of healthcare looks like, this one’s worth your time.
🎧 Listen now: Podcast Audio
📽️Watch the full interview: Podcast Video
The future of caregiving will be smarter, more connected, and deeply human—are we ready to build it?
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