Rethinking Digital: The Transformation Happening Behind Your Favorite Healthcare Brands
- Evan J. Cholfin
- May 29
- 1 min read
Featuring Ryan Anderson, VP of Digital at Bridges Consumer Healthcare
By Evan J. Cholfin
From ThermaCare to ClearEyes, OTC health products are a staple in millions of households. But how are the companies behind these everyday brands keeping up with the pace of digital change?
In the latest episode of A Healthier, Happier You, I sit down with Ryan Anderson, Vice President of Digital at Bridges Consumer Healthcare, to unpack what digital transformation actually looks like—beyond the buzzwords.
Ryan’s approach isn’t about chasing the latest trends. It’s about strategy. From choosing between TikTok Shop and Amazon Live to understanding when influencer partnerships outperform paid ads, his team is constantly evaluating where and how to show up.
“Start with your core consumer, then build out,” Ryan says. And that mindset might just be the key to long-term brand success in the ever-fragmenting digital landscape.
We dive into:
⚡ Why influencer campaigns are generating better ROI than massive Meta ad spends
🔍 How retail media is quietly reshaping the path to purchase
🧠 Why brands should empower consumers rather than just shout at them
💡 Common mistakes OTC brands make in digital—and how to fix them
🤖 Ryan’s take on AI, Amazon, and the future of smart digital investment
If you’re building a brand in health, wellness, or any consumer space, this episode will help you cut through the noise and make smarter, consumer-centric decisions.
Stay ahead of the curve. Learn from the brands that are already there.
Comentarios