Unlocking the Secrets of Premium Packaging
- Evan J. Cholfin
- May 8
- 2 min read
Inside the Innovation & Psychology of High-End Packaging with Michael E. Salemi
By Evan J. Cholfin
When you pick up a premium product, what makes it feel luxurious? Is it the design, the materials, or something deeper—something subconscious?
In the latest episode of A Healthier, Happier You, I sit down with Michael E. Salemi, COO at The Packaging Company, to explore the fascinating world of premium packaging. Michael brings decades of experience, revealing the hidden psychology, innovative trends, and sustainability practices reshaping how products are presented to consumers.
Packaging: Beyond the Surface
Michael explains how perceived value drives consumer decisions more powerfully than price alone. His insights into how packaging influences purchasing behaviors offer invaluable lessons for brands looking to elevate their products.
Solving Real-World Challenges
Packaging is about more than aesthetics—it's about functionality. Michael shares stories about overcoming common packaging issues that brands face daily, such as malfunctioning airless bottles, demonstrating how small adjustments can significantly impact consumer satisfaction.
Customization & Innovation
Ever wonder how major beauty brands get their packaging just right? Michael takes us behind the scenes of creating bespoke packaging solutions, like custom-designed mascara brushes, highlighting the thoughtful process that supports billion-dollar brands.
Sustainability in Focus
Today’s consumers demand sustainable choices, prompting significant shifts in packaging. Michael delves into the exciting innovations, including refillable containers and eco-friendly materials like glass and tin, that are revolutionizing the industry and meeting modern consumer expectations.
The Future of Premium Packaging
Automation, sustainability, and evolving consumer preferences—Michael offers his expert perspective on where the packaging industry is heading next and how brands can stay ahead of the curve.
Ready to explore the captivating world of premium packaging?
Discover how strategic packaging decisions can transform your brand's success.
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