Reinventing Entertainment With AI: Stacey Spikes on Data, Participation, and the Future of MoviePass
- Evan J. Cholfin
- Apr 2
- 2 min read
How AI, Audience Data, and Participatory Platforms Are Reshaping Hollywood
By Evan J. Cholfin
When I sat down with Stacey Spikes for this episode of AI SPEED, I knew we’d be talking about innovation in entertainment. What I did not expect was how quickly the conversation opened into something much bigger: a look at how AI, audience data, and participation may fundamentally reshape the relationship between Hollywood and the people it serves.
Most people know Stacey as the co-founder of MoviePass, a company that challenged the traditional moviegoing model and changed the conversation around how audiences access film. But this episode is not just about what MoviePass was. It is about what comes next.
What struck me most in our conversation was the idea that entertainment is no longer just something people consume passively. It is becoming increasingly participatory. Fans are not simply watching stories unfold. They are analyzing, predicting, reacting, and in some cases becoming part of the entertainment ecosystem itself.
We also got into a question that feels increasingly urgent right now: as AI becomes more embedded in media, what actually becomes more valuable? In Stacey’s view, the answer is not just efficiency or scale. It is authenticity. That tension between technological advancement and real human connection is one of the reasons this episode feels so timely.
Another theme that stayed with me was experimentation. Stacey shared a simple idea that has clearly shaped how he thinks about building: sometimes you have to build it wrong before you learn how to build it right. In a world moving as fast as this one, that mindset may be one of the most important competitive advantages there is.
This episode explores where entertainment may be heading next, how data may influence decision-making in film and media, and why participation could become one of the defining forces of the next era.
If you care about the future of Hollywood, the impact of AI on storytelling and audience behavior, or the business models that may define entertainment’s next chapter, I think you’ll find this conversation worth your time.
Because the future of entertainment may not just be about what people watch.
It may be about how they take part.
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