Innovative Pain Relief: The Epsom-it Journey with Heather Nantes
- Evan J. Cholfin
- Oct 24
- 1 min read
Targeted Relief, No Bath Needed.
By Evan J. Cholfin
If Epsom salt were reimagined for the modern wellness routine, what could that mean for everyday self-care?
In this episode of A Healthier, Happier You, I sit down with Heather Nantes, CEO of Epsom-it, to explore how she’s transforming an age-old recovery staple into a smart, accessible solution for today’s consumers.
Inspired by the traditional benefits of Epsom salt but frustrated with the hassle of baths and soaks, Heather set out to create a lotion-based alternative that fits seamlessly into daily life, without the mess or inconvenience. The result? Epsom-it: an innovative line of topical products designed to bring targeted relief exactly where you need it.
We dive deeper into:
💡 The story behind rethinking Epsom salt and turning it into an easy, everyday product
🛍️ How Epsom-it is scaling retail partnerships with major players like Walmart and Walgreens
✨ Why customer trust and retail visibility are crucial for brand credibility
📈 The growing demand for natural pain relief and wellness solutions beyond traditional pharmaceuticals
🔄 The vision for making Epsom-it a staple in every bathroom in America, right alongside your classic Epsom salts
This episode is a must-listen for anyone interested in the future of wellness, natural recovery, or brand innovation that puts the customer experience first.
Let’s make self-care smarter, simpler, and part of every daily routine.
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