Making Beauty Accessible: The Legacy and Future of Lady Burd with Samantha Burd
- Evan J. Cholfin
- Aug 7
- 2 min read
Empowering Indie Brands and Honoring Generations in Beauty Manufacturing
By Evan J. Cholfin
What does it take to maintain a legacy business while transforming it for the future of beauty?
In this episode of A Healthier, Happier You, I speak with Samantha Burd, owner of Lady Burd Exclusive Private Label Cosmetics, a company founded by her grandmother in 1972. Samantha shares how Lady Burd has remained dedicated to making beauty manufacturing accessible to indie brands and emerging entrepreneurs, offering one of the lowest minimum order quantities in the industry at just $150.
Lady Burd's approach is rooted in respecting its rich history while embracing innovation and sustainability. Samantha highlights the importance of patience in brand growth and encourages entrepreneurs to start small rather than waiting for perfection. This mindset opens doors for indie brands and influencers who want to enter the cosmetics industry without overwhelming costs or barriers.
Samantha shares insights on:
💄 How starting small, and with just $150 minimums, empowers new beauty entrepreneurs
🌿 Why sustainability means fair labor and honoring heritage, not just eco-packaging
✨ The importance of patience in growing your brand without rushing for perfection
🤝 How indie brands and influencers are shaping the future of private label manufacturing
🔮 What exciting new product categories, like OTC, might mean for the industry’s next chapter
Whether you’re dreaming of launching your own beauty line or curious about how legacy companies evolve in today’s market, this conversation offers real-world wisdom, inspiration, and a fresh perspective on accessible innovation.
Let’s rethink what it means to make beauty truly inclusive and forward-thinking.
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